Fastmarkets unified platform overview

Fastmarkets · 2021-22

Unifying six acquired brands into one platform for global commodity markets

Lead designer at Fastmarkets. I owned the design vision for the unified platform consolidating a fragmented ecosystem of legacy pricing and news products: the modular workspace model, cross-device continuity, and localisation architecture across currencies, languages, and regional conventions.

+30%

Subscription revenue

−19%

Customer support contacts

97%

Service uptime

Role Lead Product Designer

Team Direction for 2 agency designers

Platforms Native & web

Validation Stakeholder workshops · usage analytics

01

Context

For over 130 years Fastmarkets has provided specialist commodity expertise, news, and pricing, serving professionals across metals, mining, agriculture, energy, and forest products. A period of acquisition-driven growth left the business with a complex ecosystem of specialist tools, and three problems.

1

Fragmented platforms

Pricing, news, and analysis were spread across multiple products, so users switched tools to complete a single task.

2

Fragmented packaging

Scattered products made it hard to package, price, and communicate Fastmarkets as one offering.

3

Inconsistent experiences

Divergent UX patterns and poor cross-device continuity increased cognitive load and broke role-based workflows.

The goal: one platform, one consistent cross-device experience, clearer packaging of data and insight, all without disrupting revenue-critical workflows.

Product stakeholder discovery workshops

Fig. 02 · Product stakeholder discovery workshops

02

Discovery

Fastmarkets serves specialists in highly regulated, time-sensitive markets, with limited access to direct research participants. Discovery triangulated stakeholder workshops, interviews with account and sales teams, and behavioural analytics to understand real workflows. Two requirements were foundational.

1

Customisation was essential

Users ranged from multi-screen desktop day traders to mobile-only scrap dealers, so a flexible, configurable interface was a core requirement, not a nice-to-have.

2

Global by default

Users tracked different commodities across regions, so localisation across language, currency, and market conventions had to be built in from the start.

These findings shaped the platform's modular workspace model, cross-device strategy, and approach to localisation from the outset.

03

The platform

We released a unified Fastmarkets platform that replaced the fragmented set of pricing and news products with a single, flexible experience. At its core: a modular workspace model, letting users tailor dashboards around their commodities, regions, and priorities, supporting both desktop-heavy analysis and mobile-first monitoring.

Designed global by default, with built-in support for multiple currencies, languages, and regional market conventions, so users move across devices without losing context.

Fastmarkets unified platform

Fig. 03 · The unified platform

Modular workspace dashboards
Pricing and news views
Cross-device continuity
Localised market views

Fig. 04–07 · Workspaces, pricing, cross-device & localisation

04

Outcomes

Rolled out incrementally to avoid disrupting revenue-critical users, the platform landed well. Customers responded to the clarity and flexibility, particularly tailoring workspaces to their commodities and regions. Internally, it simplified product packaging and set a scalable foundation for clearer positioning and faster iteration.

+30%

Subscription revenue

−19%

Customer support contacts

97%

Service uptime

On scale & customisation. Two challenges defined the work: rationalising a complex commodity catalogue without overwhelming users, and enabling flexible workspaces without instability. Both took clear system rules, careful trade-offs, and close collaboration with engineering.

Back to the start

Navigating Discovery at Caesars Palace

Navigation, market display & hierarchy across thousands of live markets

Caesars Palace