Will Loveland
Staff Product Designer · Caesars Palace
Edinburgh · 15°
Open to opportunities
Complex, regulated products, made simple enough for millions to use.
Twelve years across sportsbooks, trading platforms, prediction markets, and market data. I work where breadth, regulation, and real money make simplicity both hard and measurable.
Selected work
5 projects
Navigating Discovery at Caesars Palace
Navigation, market display & hierarchy across thousands of live markets
View case study
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22 Weeks of Football Data & Claude
Side project, tracking my weekly 7-a-side game
View project
Designing a New Kind of Market
BetDEX, a decentralised prediction-market exchange, 0 → 1
From White-Label to Market Leader
FanDuel, America's #1 sportsbook, 2 → 23+ states
One Platform for Global Markets
Fastmarkets, six brands unified, +30% subscriptions
Experience
Jul 24 - Now
Staff Product Designer, Caesars Palace
Feb 22 - Jul 24
Founding Product Designer, BetDEX Labs
Apr 21 - Feb 22
Lead Product Designer, Fastmarkets
Oct 18 - Apr 21
Product Design Manager, FanDuel
Aug 14 - Oct 18
Senior Designer, Scott Logic
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