Will Loveland
Product Designer @ Caesars Palace
PROFILE
I'm an Edinburgh-based product designer who enjoys turning complex problems into clear, usable products, from early-stage ideas to platforms used by millions.
Outside of work, you'll usually find me following LFC, making DIY mistakes, or chasing sausage dogs.
CASE STUDIES
SIDE QUESTS
EXPERIENCE
JUL 2024 - PRESENT
Staff Product Designer at
Caesars Palace
Shaping the sportsbook experience across navigation, content discovery, and in-play betting, alongside a full visual refresh — making a large, complex product easier to scan, explore & act on.
FEB 2022 - JUL 2024
Founding Product Designer at
BetDEX Labs
Led the end-to-end design of a licensed, decentralised prediction market exchange on Solana, taking the product from concept to live across web and mobile.
APR 2021 - FEB 2022
Lead Product Designer at
FastMarkets
Established research and design system foundations and led the design of a unified data and news platform across six acquired brands, contributing to a 30% increase in subscriptions.
OCT 2018 - APR 2021
Product Design Manager at
FanDuel
Led the design of FanDuel's sportsbook from the ground up and scaled it nationally, contributing to its growth into America's #1 product as it expanded from 2 to 23+ US states.
AUG 2014 - OCT 2018
Senior Designer at
Scott Logic
Delivered user-centred digital products across finance, energy, and healthcare for major enterprise clients.
WHAT I AM (PROBABLY) LISTENING TO
Will Loveland
EDINBURGH, SCOTLAND
4°C