About
Hi there! I'm Will, a product designer greeting you from the cobbled streets of Edinburgh 🏴
I specialise in designing digital solutions and have a strong background in human factors design. My portfolio spans a wide range of digital products, from mobile apps to emerging web3 technologies. Over the years, I've both led teams as a manager and honed my skills as an individual contributor.
I strive to engage with all stages of a project's lifecycle to ensure that every detail aligns with the overarching vision. I am dedicated to delivering innovative, elegant solutions that counterbalance business goals with user needs.
my story so far
Caesars Sportsbook
Driving UX design efforts at Caesars Sportsbook, focused on optimising content hierarchy and improving discoverability to enhance user engagement. Collaborating with product, development and commercial teams to align design strategies with business objectives and user needs.
Jul 2024 - Present
BetDEX Labs
Joining as the founding designer I led the design of the first licensed, decentralised betting exchange on Solana, reimagining betting for Web3. Defined design direction, developed core systems, and expanded the team. Achieved over $8.5m in trades with continuous growth.
Feb 2022 - Jul 2024
Fastmarkets
Developed a versatile platform for web and native OS, unifying multiple acquired brands into a cohesive offering, and established an efficient framework for future acquisitions. Streamlined subscription models and pricing, significantly boosting customer acquisition and retention.
Apr 2021 - Feb 2022
FanDuel Sportsbook
Managed FanDuel’s Sportsbook design and research, leading a team of 6. Pioneered 'NxtGen', the #1 Sportsbook app in the US market. Additionally led the design of in-venue experiences for FanDuel Retail across the US, introducing 'Self-Service Betting Terminals' to reduce the need for traditional tellers.
Oct 2018 - Apr 2021
Senior UX Designer
Scott Logic
Worked across finance, energy, and healthcare, collaborating with clients to launch numerous products.
Example clients: Close Brothers, PIMCO, Morgan Stanley, NEX Abide Financial, SEB & The Royal Bank of Scotland
Aug 2014 - Oct 2018
