Hi there! I'm Will, a product designer greeting you from the cobbled streets of Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿

I specialise in designing digital solutions and have a strong background in human factors design. My portfolio spans a wide range of digital products, from mobile apps to emerging web3 technologies. Over the years, I've both led teams as a manager and honed my skills as an individual contributor.

I strive to engage with all stages of a project's lifecycle to ensure that every detail aligns with the overarching vision. I am dedicated to delivering innovative, elegant solutions that counterbalance business goals with user needs.

my story so far

Principal Product Designer (Founding)

Principal Designer (Founding)

BetDEX Labs

Joining as the founding designer I led the design of the first licensed, decentralised betting exchange on Solana, reimagining betting for Web3. Defined design direction, developed core systems, and expanded the team. Achieved over $8.5m in trades with continuous growth.

Feb 2022 - Present

Lead Product Designer

Lead Designer


Developed a versatile platform for web and native OS, unifying multiple acquired brands into a cohesive offering, and established an efficient framework for future acquisitions. Streamlined subscription models and pricing, significantly boosting customer acquisition and retention.

Apr 2021 - Mar 2022

Product Design Manager

Design Manager

FanDuel Sportsbook

Managed FanDuel’s Sportsbook design and research, leading a team of 6. Pioneered 'NxtGen', the #1 Sportsbook app in the US market. Additionally led the design of in-venue experiences for FanDuel Retail across the US, introducing 'Self-Service Betting Terminals' to reduce the need for traditional tellers.

Oct 2018 - May 2021

Senior UX Designer

Scott Logic

Worked across finance, energy, and healthcare, collaborating with clients to launch numerous products.

Example clients: Close Brothers, PIMCO, Morgan Stanley, NEX Abide Financial, SEB & The Royal Bank of Scotland

Aug 2014 - Oct 2018

Will Loveland 2024

Will Loveland 2024