I make complex, regulated products simple enough for millions to use.

Twelve years across sportsbooks, trading platforms, prediction markets and market data. Regulated products, real money, and results you can measure.

Selected work

5 projects

Redesigning Discovery at Caesars Sportsbook

Navigation & hierarchy across iOS, Android and web, driving a +29.6% bet-add rate and 10s faster to bet

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From White-Label to Market Leader

Design manager at FanDuel, America's No.1 sportsbook, through its 2 → 23+ state expansion

View case study

Unifying Six Brands into One Platform

Fastmarkets' commodity-price platform: six products merged, +30% subscriptions

The First Licensed Prediction-Market Exchange

Founding designer at BetDEX, 0 → 1, with 12,000+ beta players across 100+ countries

22 Weeks of Football Data & Claude

Tracking my 7-a-side season, with data, analysis and visualisation built end-to-end with Claude

Experience

Jul 24 - Now

Staff Product Designer, Caesars Palace

Feb 22 - Jul 24

Founding Product Designer, BetDEX Labs

Apr 21 - Feb 22

Lead Product Designer, Fastmarkets

Oct 18 - Apr 21

Product Design Manager, FanDuel

Aug 14 - Oct 18

Senior Designer, Scott Logic

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