Will Loveland
Staff Product Designer · Caesars Palace
Edinburgh · 14°
Open to opportunities
I make complex, regulated products simple enough for millions to use.
Twelve years across sportsbooks, trading platforms, prediction markets and market data. Regulated products, real money, and results you can measure.
Selected work
5 projects
Redesigning Discovery at Caesars Sportsbook
Navigation & hierarchy across iOS, Android and web, driving a +29.6% bet-add rate and 10s faster to bet
View case study
From White-Label to Market Leader
Design manager at FanDuel, America's No.1 sportsbook, through its 2 → 23+ state expansion
View case study
Unifying Six Brands into One Platform
Fastmarkets' commodity-price platform: six products merged, +30% subscriptions
The First Licensed Prediction-Market Exchange
Founding designer at BetDEX, 0 → 1, with 12,000+ beta players across 100+ countries
22 Weeks of Football Data & Claude
Tracking my 7-a-side season, with data, analysis and visualisation built end-to-end with Claude
Experience
Jul 24 - Now
Staff Product Designer, Caesars Palace
Feb 22 - Jul 24
Founding Product Designer, BetDEX Labs
Apr 21 - Feb 22
Lead Product Designer, Fastmarkets
Oct 18 - Apr 21
Product Design Manager, FanDuel
Aug 14 - Oct 18
Senior Designer, Scott Logic
Contact